The problem with AI isn’t the technology. It’s figuring out where it fits.
Most businesses face three problems when it comes to AI and automation:
The Fit Problem
You don’t know which parts of your business AI can actually help with. The use cases aren’t obvious. Unlike replacing manual wood-chopping with a machine, identifying where AI applies requires understanding your specific workflows, data, and team dynamics.
How we solve it: We start by getting your team using AI manually for a specific workflow. No big commitments, no expensive implementations. Just proving that AI can deliver value in your actual business context.
Example: A construction monitoring company was spending hours each week printing seismograph reports, adding cover pages by hand, then scanning everything back to PDF. We automated it. Twenty years of “that’s just how we do it” solved in a few days.
The Work Problem
Your team is buried in repetitive manual tasks, but automating them feels overwhelming. You’ve got data trapped in different systems, subscription software that should work together but doesn’t, and processes that only exist in people’s heads.
How we solve it: We automate the high-value workflows that are eating your team’s time. We work with your existing systems. No forced migrations, no ripping out tools that already work.
Example: A field technician had to log into two systems every morning: the CRM for client details and a separate project management system for job specs and equipment lists. We built an automated “today’s work” email that pulls from both systems and sends everything they need before they start their day. The office team still lives in both systems, but the technician bypasses them entirely and gets hours back each week.
The Advantage Problem
Off-the-shelf software forces you to adapt to its limitations. Over time, your competitors buy the same tools, and any competitive edge disappears. You need solutions that evolve with your business and compound your advantage, not depreciate like subscription software.
How we solve it: We build custom AI that adapts to your business as it grows. You’re not locked into a vendor’s roadmap or paying for features you’ll never use. Your solutions evolve with you.
This is the difference between subscription software that depreciates (accumulating tech debt, forcing migrations, eroding competitive advantage as everyone else buys it) and custom AI that compounds (accumulating capability, adapting to your needs, strengthening your competitive position).